We help better brands get chosen.

  • Direction

    Where to lead.

  • Proof > Desire

    Turning what’s true into what people want.

  • Counsel

    There when the decisions matter.

    Counsel

  • Bringing It to Market

    When the work needs to move.

    Market

The work starts with the hard questions: where to lead, what’s getting in the way and what people will believe.

Then we turn the answers into what happens next.

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How We Help

01

Direction

Where to lead.

The hardest part usually isn't execution. It’s deciding what you're actually for.

We find the position worth holding, then build the strategy to get there.

Six to eight weeks, ending with a strategy your team can act on.

OFTEN RIGHT FOR

  • Teams that know something needs to change, but aren't sure where to move

  • New products, brands and platforms

  • Categories in motion

02

Proof > Desire

Turning what’s true into what people want.

Your evidence is strong. The story isn’t landing.

We find what people are ready to believe, then build the story, claims and programs that make the evidence matter, powered by our Credibility Gap System™.

Eight to twelve weeks, ending with a message architecture and a plan to carry it into market.

OFTEN RIGHT FOR

  • Brands with strong proof losing ground to louder stories

  • New claims or innovation platforms

  • Complex stories that need to become simple, not simplistic

03

Counsel

There when the decisions matter.

The decisions that shape a brand rarely arrive on a project timeline.

Counsel gives founders, leadership teams and the agencies that support them an independent senior partner for what doesn’t fit inside a project: a standing rhythm, plus the call when something can’t wait.

An ongoing relationship, reviewed annually. We hold only a few at a time.

OFTEN RIGHT FOR

  • Leadership teams navigating complexity over time

  • Brands where clarity, risk and growth are tightly linked

  • Founders without a senior communications partner in the building

  • Agencies that want senior food and wellness expertise on their team

04

Bringing It to Market

When the work needs to move.

For select engagements, we carry the strategy into market, building the team around the assignment with senior consultants and partners we know well. The thinking and the doing, with exactly the team the work requires.

Scoped to the assignment.

OFTEN RIGHT FOR

  • Launches and new claims that are ready to move

  • Teams with a strategy and not enough hands to carry it out

  • Brands that want one senior partner across the thinking and the doing

Selected work.

Work Laura has led. Client names remain confidential; happy to share more in conversation.

  • When the science was right and the story was losing

    A heritage food brand facing criticism around sugar and processing had evidence that told a fuller story. Laura built a multi-year strategy, including engagement with the health professionals families turn to for guidance.

    Stronger positive media coverage and a network of health professional advocates that outlasted the program.

  • Getting the whole company behind the next claims

    A supplements company wanted to stay ahead of the fast-moving gut health category. Laura brought R&D, science, marketing, legal and sales together around where the evidence was heading and what the brand could credibly own next.

    Company-wide alignment and new claims that cleared legal review and went to market.

  • Making a better product felt

    A premium pasta made with a more demanding technique had a meaningful difference consumers couldn’t see on the shelf. Laura led an integrated strategy across creators, live experiences and media to make that difference tangible.

    A technical product difference became a consumer-facing reason to choose the brand, driving awareness and sales.

Want this thinking in your room? We lead workshops and talks for teams and industry audiences.

Book a Workshop or Talk

Start with a Credibility Snapshot.

A focused, one-week read on where your brand stands and what deserves attention first.

Start with a Snapshot