The world is ready for better.
Is your brand?
Well Told Advisory is a strategy and communications practice for food and wellness brands with something better to offer.
WHO WE HELP
Everyone wants to live well.
We help the brands making it possible.
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Nourish
Food, beverage, supplements and functional nutrition
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Move
Fitness, outdoor activity, mobility and recovery
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Know
Biometrics, wearables, diagnostics and personalized health
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Thrive
Healthy aging, women’s health, mental wellbeing and sleep
Better doesn’t
sell itself.
A product can be healthier. A claim can be evidence-based.
And people still choose something else.
You call us when the opportunity is real, the stakes are high and what makes you better isn’t obvious yet.
How We Help
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Direction
You're launching, repositioning or facing a category in motion. We help you decide where to lead, what to stand for and what to do next.
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Proof > Desire
You have something true, and people aren’t seeing it yet. We turn evidence into a story people understand, believe and want. Powered by our Credibility Gap System™.
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Counsel
Brands, and the agencies that support them, need an experienced, independent partner when the decisions matter most. We stay close as positioning, claims and reputation questions get decided.
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Bringing It to Market
When the work needs to move, we carry the strategy into market, with exactly the team the assignment requires.
Not sure where to start?
Begin with a Credibility Snapshot: a focused, one-week read on where your brand stands and what deserves attention first.
Bring the
thinking into
the room.
Getting scientists, marketers and leadership to land on the same answer is its own skill.
We lead workshops and talks for teams and industry audiences navigating credibility, claims, changing consumer expectations and the questions reshaping food and wellness.
Who you’ll work with.
Small by design. Senior by choice.
Every engagement is led by Laura Chalela Hoover, MPH, RDN, who has spent nearly 25 years helping food and wellness brands make complicated things clear. She’s as at home with scientists as she is with marketers and senior leaders.
She brings rigor, instinct and taste in equal parts. When the work needs more hands, she adds partners she knows well. Never more team than the work requires.
